One of the top questions I receive from freelancers that want to get more clients is “How do I make a website to market myself and get more clients?”
In this post I will show you how to go from zero to website in less than 1 hour.
With your website, you can get new client leads that your not bidding or competing for. Client leads that reached out to you for help.
Here’s what you can expect for total time and cost involvement…
Total time investment: 1 Hour. Total Costs: $22
Step 1 – Select Your Domain Name
Total time: 10 minutes, Cost: $10 or less
To setup a website you will need a domain name.
Feel free to use any domain company you want, but I buy all my domain names from NameCheap.com. They are reliable, affordable, and also they give you 1 free year of WhoIs protection which keeps your personal info private off the web so others can’t send you annoying spam mail.
I would recommend buying a domain name that uses your personal name or your chosen business / brand name.
For example, for my design freelancing I use rilleradesign.com.
If you have trouble picking a name or the names are taken that you try, you can try these free tools to help you find the perfect domain name:
This should help you speed up your search and find a good name. Once you do go ahead and purchase the name you want.
It’s a good idea to run it through http://www.trademarkia.com/ to make sure no one else is using it too.
Step 2 – Get Hosting
Total time: 10 minutes. Cost $3.95/mo.
Now that we got our domain name, we need to get hosting to put up our website.
I use HostGator.com for my websites. With HostGator you can get your website up and running in a few minutes.
Simply sign up for one of their basic plans which start at $3.95 per month if paid annually
Enter your domain info you chose from the previous step.
Next, Choose your plan. We recommend choosing the annual plan which will save you the most but if you can’t swing an annual payment go for a monthly plan.
Enter your billing info, this step is simple.
You can turn off the additional services, they are not required but if you really want any of them go ahead. They can always be added later.
Lastly, enter the code snappy to save an extra $2 off your order.
That’s it! Click check out and finish your order. in the next few minutes
In the next few minutes, Hostgator will send you an email with your new hosting account information.
Step 3 – Customize Your Website
Total time: 40 minutes.
The last step in setting up your website is to customize it to your needs and liking.
One important thing here is to not spend too much time on this.
It’s better to launch than to have a perfect site. Your site will never be perfect you will always be improving it, so don’t get too caught up here.
As you can see my own personal design website at rilleradesign.com is only 1 page, and very basic. However, this simple website which I have not updated in over a year still brings new clients weekly.
Here are the main pages I recommend you create:
- About page – Create this page with a simple bio about you. Don’t write a long essay here. Keep it short, simple, and focused on what you do that benefits your potential client.
- Contact page – Again keep it simple. Simply put a contact form or email for someone to be able to get in touch with you. If you are using Squarespace, they have built in contact forms you can use.
- Portfolio Page – This page will be used to showcase your work. Don’t put everything you’ve ever done here. Keep it simple and put your best work only, and the work you specifically want to attract more of. For example, if you are a web designer that wants to do more WordPress client work, make sure your portfolio focuses on this. This will position you as the expert specialist in creating this type of work.
I know you probably expected more but this is really all you need to start getting clients.
I started as a freelancer without a website, but a website will help you start to position your self as an expert in what you do and bring you clients on auto-pilot.
We’re planning to release a course on getting clients on auto-pilot through your website. If you’re interested leave a comment below.